You are an experienced, commercially driven marketing or comms agency VP with a track record of owning great relationships with senior marketing (and sales) stakeholders in large tech and services companies. You’ll be adept at balancing valued relationships with sales growth targets, and you thrive when you are owning revenue targets and delivering significant business growth.
Operating in a marketing services setting, you are B2B marketing and tech savvy. You excel at inspiring and influencing internally and externally, and always have the best interests of your clients at heart. You have been directly responsible for originating long-term, strategic relationships with clients.
This is a unique opportunity to make a significant contribution as our business expands in North America.
We have seen a gap in the US market for a B2B agency able to prove sales revenue results from integrated marketing.
As a result of our unique mix of capabilities, we are growing 40% year-on-year, through a mixture of organic client growth and new client acquisition. Our strategy is all about quality over quantity – we do our best work with clients where we have a long-term, foundational partnership. All our clients are B2B technology and services companies, allowing our team to focus and specialize in delivering strong client outcomes (typically tracking all the way through to marketing-sourced revenue).
Our business enjoys strong relationships with some of the world’s biggest technology companies. Microsoft, Salesforce, Xerox and Telefonica have all been clients for more than 5 years, and in the last 18 months we have started working with fast-growth unicorns including ServiceNow and Automation Anywhere.
We are looking for a high calibre B2B marketing growth focussed leader to join our US leadership team and own our revenue and growth plans. It’s a chance to be part of a real entrepreneurial success story, with a strong and compelling business proposition: 150+ great people globally, a phenomenal client base, and a relentless passion to deliver commercial outcomes for our clients.
Reporting to the Managing Director, you will own our North America revenue, new business process and sales target, developing business with a small group of multi-million-dollar accounts. You will oversee the “win-win” client relationships that are owned by our Client Directors. Enhancing the company’s sales processes, driving best practice, accurate business forecasting and contributing to the company’s strategic development will also be high on your agenda.
The Client Directors who own the targets for individual clients will report into you, meaning you’ll have responsibility for hiring as well as coaching and guiding their efforts and developing their careers as they are critical to our growth and scale.
There is a great remuneration package on offer, along with genuine future career development opportunities to take on additional responsibilities as the company grows.
Key Performance Indicators
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About The Marketing Practice
The Marketing Practice was founded in the UK in 2002 to fulfil a vision of a marketing agency that is “fanatical about sales focussed marketing that delivers tangible sales results”. In 2016 we opened our US agency based in Seattle, and have since grown it to a team of 30 and revenue of $4m+.
As a company, we are leading the development of B2B marketing. Our clients are relying increasingly heavily on our knowledge, ideas and delivery around Account Based Marketing, Demand Generation and Partner Marketing. Our clients are among the most experienced and sophisticated marketers in the IT and Services industries. They look to us to deliver integrated marketing programs that really make a difference to their business results (often changing the way that marketing is delivered and perceived).