Strategy Client Director

Job description

The Marketing Practice Overview

We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce, and O2 on cutting-edge global programs from our three international offices. And because of that growth and scale, there are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training program.

Summary of role

We are seeking a highly experienced strategist, who has considerable B2B Marketing and technology experience to be the strategy lead on one of our largest clients, who are FTSE 100 Consulting, Digital Services and Software Company.

You will have a particular passion for building growth strategies in a B2B marketing context. Everything we do as an agency is about contributing clearly to our clients’ growth – particularly through demand generation, account-based marketing and partner marketing. As such, a Strategy role at TMP isn’t just about defining the strategy up-front, it’s about supporting multi-year programs and being responsible for their improvement and optimization.

You will be seen as a trusted advisor to our senior stakeholders, and be able to create demand generation programmes that are also aligned to their Brand and Thought Leadership initiatives.

They have a broad proposition portfolio due to their acquisition programme over the last 10+ years, and are still transitioning under one Brand. You will be seen as an individual who can work amongst this complexity and bring clarity, as well as helping them to “join the dots”.

Salary - £55k-£75k 


Job duties and responsibilities

Trusted Advisor to the client

  • Client partner with a focus on advising and collaborating with senior clients and agency partners. Responsible for framing complex engagements, defining strategies, and formulating recommendations for solving client marketing needs.
  • Lead broad program discovery, definition, and development based on a strong background in planning integrated campaigns across a variety of marketing channels.
  • Lead workshops with our clients’ marketing and sales teams, to inform the strategy and review/refine program performance.

Strategic thinker and mentor

  • To be the proposition guardian – ensuring internal teams at TMP understand the proposition so that we deliver the optimal messaging, creative and content strategy
  • Design demand generation programs including audience segmentation, goal-setting, competitive positioning, content roadmaps, and customer journey planning etc.
  • Have a natural ability to unearth killer insights to unlock the best strategy and creative ideas
  • Provide support and inspiration for messaging development and content strategy

Client Development

  • Lead engagements with senior clients and business development opportunities to identify marketing opportunities.
  • Partner with Client Director to develop plans for growing account engagements over time

Skills & Experience Required

  • Understands core, foundational marketing principles and buying journey
  • Shows a strong understanding of strategy development for B2B programs
  • Understands the principles of demand generation, account-based marketing and partner marketing (ideally all three, but at least two,)
  • Is experienced in managing senior marketing and sales stakeholders
  • Highly collaborative, and used to working across disciplines with Creative, Data and Digital
  • Ability to develop and recommend strong, impactful KPIs and measurement frameworks, and partner with data teams to ensure ability to execute
  • Proficient at synthesizing large amounts of ideas, data, and information into simple, but powerful, strategic ideas
  • Thrives in a highly collaborative cross-functional team
  • Supports the creative and content roles, and the client delivery teams at TMP with actionable strategic direction
  • Excellence in presenting insights, strategy, and ideas to senior clients

About You

An individual who relishes in the advisory role to clients and thrives on bringing simplicity in a complex environment. You are a visionary who inspires curiosity through story-telling, anecdotes, and relevant insights to both Marketing and Sales stakeholders alike;  that help answer the needs from clients while ensuring a solid foundation for successful work.

About The Marketing Practice

The Marketing Practice was founded in the UK in 2002 to fulfil a vision of a marketing agency that is “fanatical about sales focussed marketing that delivers tangible sales results”.

As a company, we are leading the development of B2B marketing. While our clients are among the most experienced and sophisticated marketers in the IT and Services industries, they are also increasingly relying on our knowledge, ideas and delivery. They look to us to deliver integrated marketing programs that really make a difference to their business results (often changing the way that marketing is delivered and perceived).