Social Media Executive

Job description

SALARY: up to £25k depending on experience

About The Marketing Practice

We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce and O2 on cutting-edge global programmes from our three international offices. And because of that growth and scale, there are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training programme.


That’s not just empty promises: all but one of our board members worked their way up through the company, including three who started as graduates. Today, we’re bringing on new clients and expanding our capabilities in all departments – that means we need people like you to come and join the TMP family. So, if you’re looking to progress your career, do your best work, develop new skills, and have fun working with like-minded, talented people every day, we would love to hear from you.


Summary of the role

We’re looking for an enthusiastic and knowledgeable Social Media Executive to help drive this exciting and growing part of the agency’s digital marketing proposition. You’ll support with the planning and execution of organic and paid campaigns for multiple campaigns and clients, including global brands, and be asked to research, plan and copywriter, drawing on a wide range of skills to delight our clients with social media activities that can drive audiences from awareness to conversion.


Working closely with the Social Media Manager, you’ll have experience with different social media channels and how to develop and implement organic and paid social media strategies. You’ll also know how to engage with online communities and influencers, produce content in-line with communication objectives and provide clients with in-depth reports and recommendations.

Requirements

Responsibilities

As a Social Media Executive, you’ll have the following responsibilities:

  • Working with the Social Media Manager on activity and content that drives successful campaign schedules and propositions for our clients aligned to their social media objectives and marketing strategy.
  • Writing of creative social media posts and ad copy that aligns to our clients’ tone of voice and to generate engagement
  • Uploading and scheduling of content on multiple social media platforms
  • Running paid social campaigns across multiple social platforms which includes planning, set up, optimisation and budget management
  • Supporting social media strategies through competitive research, benchmarking, messaging and audience identification
  • Analysing social media conversations around relevant subjects to understand influencers and provide recommendations on how to engage these influencers and the wider social media community.
  • Suggesting recommendations to improve social media strategy for optimising results and improving customer engagement
  • Capturing and analysing social media data and analytics to provide insights, best practices and relevant reports
  • Monitoring trends and innovations in social media and appropriately recommend to increase effectiveness of the channel for clients

Qualities

  • A very keen interest in social media and digital marketing
  • A love of writing with excellent grammar and spelling
  • Positive and proactive approach to workloads, deadlines and client demands
  • Highly organised and able to work independently and at a fast pace
  • Accurate and with a high attention to detail
  • Warm, can-do attitude
  • Calm under pressure
  • A team player

Experience

  • At least one year of experience managing social channels and writing for social media at either an agency or in-house at a B2B company using LinkedIn, Facebook and Twitter
  • Experience of managing media budgets for paid social campaigns
  • Active in a variety of social media activities, such as blogging and commenting, and understands social media tools, including Hootsuite, and techniques
  • Able to write social media posts and alter tone and style dependent on the audience.
  • Experience of social media measurement and performance metrics, including use of Excel

The benefits

We try to treat our staff as well as possible. As well as standard benefits like 25 days’ annual leave, employee discounts and training grants, we also offer free breakfast and lunch, early finish on Fridays, an annual company away day, and a bustling social calendar including quiz nights, barbeques, farmers’ markets, sports clubs and much more. Get in touch with our careers team for our full list of benefits.