The Marketing Practice Overview
We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce and O2 on cutting-edge global programmes from our three international offices. And because of that growth and scale, there are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training program.
We believe in playing to people’s strengths.
Summary of role
Data-driven marketing is core to The Marketing Practice’s beliefs and approach to delivering outstanding B2B marketing. This role touches all aspects of that approach, from ensuring data quality and governance processes, to analysing and producing insightful information that shape our clients’ marketing strategy.
One of the primary objectives of the role is to help ensure that our clients’ marketing efforts and budgets are being focused on the right contacts, in the right accounts, at the right time. You will be responsible for owning and progressing your clients’ data strategy roadmap to ensure that data is managed and maintained both accurately and to data regulations. You’ll work closely with other members of your Center of Excellence, client contacts, and internal departments including Creative, Content, Strategy, Inside Sales, and Digital.
The role requires a consultative approach to problem solving by understanding both business and marketing objectives and recommending data solutions that efficiently meet requirements.
As a central member of the team, you’ll lead from the front, managing and motivating the team and providing solid coaching and mentoring to junior staff, ensuring they have the opportunity to grow and develop. You’ll be known for your energetic, positive approach and an infectious ‘can-do’ attitude.
Job duties and responsibilities
- Data acquisition/build
- CRM management
- Propensity modelling and predictive analytics
- Sales opportunity management
- Data governance and regulation management
- Campaign reporting
Skills & Experience Required
A bright, enthusiastic Senior Data Manager, who is a B2B data strategy expert. You are familiar with Marketing Operations platforms, and how to integrate and support data processes that deliver excellence for our client’s marketing programs. You excel at developing and delivering strategic data solutions to support the demand generation process. Your experience includes supporting programs ranging from print, to email, to digital, and leveraging data systems from CRM to marketing automation platforms. Successful behaviour traits include:
About The Marketing Practice
The Marketing Practice was founded in the UK in 2002 to fulfil a vision of a marketing agency that is “fanatical about sales focussed marketing that delivers tangible sales results”. In 2016 we opened our US agency based in Seattle and have since grown it to a team of 24 and revenue of $3m+.
As a company, we are leading the development of B2B marketing. Our clients are relying increasingly heavily on our knowledge, ideas and delivery. Our clients are among the most experienced and sophisticated marketers in the IT and Services industries. They look to us to deliver integrated marketing programs that really make a difference to their business results (often changing the way that marketing is delivered and perceived).