Senior Copywriter

Job description

What can we offer you?

We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, with three international offices. Clients like Microsoft, Salesforce and O2 trust us to tell their stories and sell their services. And our rapid growth means there are heaps of opportunities for ambitious, committed marketers to succeed and do their best work.


That’s not just words: all but one of our board members worked their way up through the company, including three who started as graduates. Today, we’re bringing on new clients and expanding our capabilities in all departments – we need people like you to come and join the TMP family. So, if you’re looking to progress your career, develop new skills, and have fun working with like-minded, talented people every day, we would love to hear from you.


Summary of the role

You know stuff, right? How businesses really work. The dark tremors that keep a CIO from sleeping. The emotional buttons you need to press to get people to do stuff.

And if you really do know all of these things, then let’s talk about a spot we have opening in our Content & Copy team. Of course, we’re looking for creative writing chops, but equally we need curiosity, an ability to unpick complex B2B, IT propositions – the ability to turn out a killer headline, creative concept or sales email.

You’ll join a team of writers who come in three different flavours: creative alchemists (like you), heavyweight content merchants and digital copynistas. Your part in that holy trinity is delivering creative that will smack people between the eyes, and be believed by senior business leaders. To do that you’ll work as part of a creative pair within a studio made up of designers, art directors, creative directors, artworkers and other writers.



  • Crafting a range of copy for B2B technology or professional services marketing campaigns – from thought leadership to websites and social media updates.
  • Distilling complex information and explaining it in an entertaining and succinct way.
  • Taking a brief and, together with an art director or designer, developing a creative thought, plus a range of online and physical deliverables.
  • Working closely with colleagues in planning and account management departments.
  • Considering the copy requirements for different points in the sales funnel – and helping to build campaigns based on that.
  • Line managing, mentoring and developing junior writers.
  • Pitching creative ideas to senior clients.

About you

  • 5-10 years’ experience as a creative writer in an agency or in-house team.
  • Ability to multitask in a multi-team environment and consistently hit deadlines.
  • Excellent verbal communications skills.
  • Self-motivated, organised, driven and passionate about detail.

The benefits

We try to treat our staff as well as possible. As well as standard benefits like 25 days’ annual leave, employee discounts and training grants, we also offer free breakfast and lunch, early finish on Fridays, an annual company away day, and a bustling social calendar including quiz nights, barbeques, farmers’ markets, sports clubs and much more. Get in touch with our careers team for our full list of benefits.