The Marketing Practice Overview

We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce, Xerox, Citrix and O2 Business on global programmes from our four international offices. Clients come to us for our expertise in account-based marketing, demand generation and channel marketing; as well as for our mindset of creating value and inspiration for our clients, all the time. We always put our clients and their results first.

There are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training programme.

Summary of role

As a strategist, you are the voice of the B2B buyer throughout the process of building a marketing campaign. From collaborating with the Data team, to building the proposition, and messaging for the integrated campaign, to synthesizing great insights to enable our creative partners to bring the concept, campaign, and individual assets to life.

Background and Mindset: Inquisitive; unafraid of asking “why?” The right candidate can simplify complex claims, problems and audience insights. They have a broad viewpoint and can bring in cultural knowledge, trends and insights into the process in order to define the marketing challenge, audience, and strategic solution.

Backgrounds likely to have been in research, marketing, or content strategy. Our clients are in the B2B technology space, so candidates must be interested in technology and how companies grow, evolve, and change. Interested in different buyer personas – HR, IT, Executive Leadership. Highly collaborative and interested in working with different roles within the agency – data, creative, client services.

Job duties and responsibilities

• Develop an understanding of the client’s business environment and strategy
• Gather data to develop well-informed and effective strategic plans
• Research clients to understand their industry, landscape, and their objectives
• Collaborate with our team to define project objectives, set key performance metrics, and establish project approach
• Conduct research, stakeholder interviews, brainstorming sessions, and on digital projects conducting things like, features and functionality workshops
• Oversee audience research activities (in conjunction with client or 3rd party) research teams
• Perform competitive analysis and identify gaps and opportunities in the marketplace
• Assemble strategic insights into presentation materials for mid and senior level clients
• Keep abreast of emerging behaviors, technologies, and companies that are changing our client’s businesses
• Act as an internal resource, championing our content / storytelling / creative innovation whenever possible
• Play a key coordinating role in the development, presentation, and implementation of cross-channel marketing strategies that translate business and marketing goals.
• Contribute to business development and thought leadership activities

Skills & Experience Required

• Understands core, foundational, marketing principles and buying journey
• Shows familiarity with strategy development for B2B campaigns and programs
• Is a naturally talented and inquisitive desk researcher
• Understands the principles of demand generation
• Has the ability to undertake basic campaign journey mapping
• Comfortable synthesizing large amounts of ideas, data, and information into simple, but powerful, strategic ideas
• A good knowledge of the media and how strategy planning influences it
• Excellent written and verbal communication skills
• The ability to make complex subjects understandable
• The drive to be successful and perform well in all aspects of your strategic work
• The flexibility to work over a number of projects and balance your workload

About The Marketing Practice

The Marketing Practice was founded in the UK in 2002 to fulfill a vision of a marketing agency that is “fanatical about sales focussed marketing that delivers tangible sales results”. In 2016 we opened our US agency based in Seattle and have since grown it to a team of 24 and revenue of $3m+.

As a company, we are leading the development of B2B marketing. While our clients are among the most experienced and sophisticated marketers in the IT and Services industries, they are also increasingly relying on our knowledge, ideas and delivery. They look to us to deliver integrated marketing programs that really make a difference to their business results (often changing the way that marketing is delivered and perceived).