Inside Sales Specialist

Job description

Salary: $50,000 - $60,000 per year

The role

First things first, this isn’t a typical ‘inside sales’ role. We know everyone probably says that, but it’s true. There is far more to it than just cold calling. We research our prospects, their organisations and their industries. Then we make calls, write emails and use every available channel. We make propositions relevant to every prospect, aligned to both their role and their company objectives.

You won’t just be spending all day on the phone to prospects. Alongside prospecting, you’ll be liaising directly with the client to understand and receive their campaign briefs, chairing weekly client progress reviews, writing and circulating daily activity update emails, and working with the creative department to establish and refine your business messaging.

As a TMP Inside Sales Specialist, you’ll be energetic, ambitious and tenacious, able to motivate yourself and others, and plan and manage your own time. You’ll have excellent verbal and written communication skills, an ability to engage with and influence senior decision makers, and plenty of commercial acumen.

You will be responsible for delivering qualified, high quality sales opportunities to clients’ sales teams. Dealing with complex IT and business services propositions, you will spend most your time reaching out to, consulting with and nurturing decision makers across a range of different channels – telephone, social media, and email in particular.

You are on the ‘front line’ of The Marketing Practice’s services. We create and deliver marketing campaigns for our clients to drive awareness and demand for their products. Your role is to follow-up on and integrate with those campaigns to identify the sales opportunities that will create ROI for our clients.

You will be the client sales go-to for progress on the projects. It’s your responsibility to ensure we provide them with regular updates, including insights you gather through your outbound activity. You strive to achieve delivery of the best opportunities that you know your client salesperson will rave about. Your colleagues in other departments will approach you for guidance, advice and trust your contribution.

About you

You will always be looking at ‘how you can achieve the highest quality results’. You’ll be a master of consultative sales who has the ability to get the best outcome from the conversations you have. You have a good eye for detail, are a problem solver and have strong written and verbal communication skills.


Key responsibilities

  • Meet or exceed daily, weekly and monthly targets for activity and result generation (i.e. Delegate recruitment, Inside Sales etc)
  • Create engagement with senior decision makers using a mix of telephone/email/InMail channels (depending on the need of the campaign) to identify business pains & opportunities for client sales team
  • Write own personalised nurture emails and LinkedIn mails that generate interest and responses
  • Develop an understanding of organisational structure in target organisations through research and profiling techniques
  • Gathering, applying and reporting business and market intelligence
  • Chairing weekly client progress reviews by phone (face to face on occasion)
  • Management of account base and ownership of data to maximise data resolution in campaign period
  • Liaising with the client (in conjunction with Client Services) to understand and receive a campaign brief
  • Liaising with creative services to establish and refine business messaging to use
  • Daily reporting of progress against targets including time spent vs budget

Skills & Experience Required

  • Experience of selling complex solutions (product or service) face to face or by telephone
  • Experience of liaising successfully to Chief level within prospect and customer businesses and via multiple channels
  • Evidence of working to and exceeding commercial targets and objectives
  • Experience of consultative sales – building rapport, defining needs, and applying gathered intelligence
  • Experience of working as part of a high performing team
  • Experience of working to tight deadlines/juggling multiple projects

Behaviours Required

  • Energy, ambition and tenacity – able to motivate themselves and others
  • Self-management – able to plan and manage own time
  • Excellent verbal and written communication skills – able to engage and influence
  • Strong commercial acumen
  • Passion for building relationships both internally and externally
  • Passion for hunting industry/account/prospect intelligence and enthusiasm to apply this to support with meeting campaign objectives

About us

The Marketing Practice was founded in 2002 to fulfil a vision of a marketing agency that is ‘fanatical about sales-focused marketing that delivers tangible sales results’.

As a company, we are leading the development of B2B marketing. Our clients rely increasingly heavily on our knowledge, ideas and delivery to create and manage their marketing campaigns.

Our clients are among the most experienced and sophisticated marketers in the IT and Service industries. They look to us to deliver integrated marketing programmes that really make a difference to their business results (often changing the way that marketing is delivered and perceived).