Demand Generation Executive

Job description

Why The Marketing Practice?

The Marketing Practice (TMP) is one of Europe’s leading B2B marketing agencies. With offices in the UK, US and Germany, we’re a fast-growing, fun and friendly team with an exciting social calendar, which we fit around working with some of the world’s top global tech companies.

What makes us different from other agencies? We have a genuinely unique, integrated B2B marketing model, one that never fails to impress our clients, that helps them to tackle their most fundamental marketing challenges and makes a real difference to their business results.

As part of that integrated model, we have a highly successful and multi-award-winning in-house Demand Generation team. So, if you want to work on exciting, creative challenges that make a real difference, with like-minded, successful and collaborative people, this is the agency for you.

TMP is rapidly expanding, with new clients, campaigns and projects. We’re looking for talented salespeople to join the TMP family, and that’s where you come in.


We’re pretty good at demand generation. We get brilliant results and win awards for TMP. That’s why as a department, we’re growing extremely quickly.

One of our key challenges is finding the right people as this is not a normal ‘inside sales role’. We need the right mix of confidence, tenacity, motivation and sales-craft which is why we are seeking more junior calibre candidates to learn the TMP Demand Generation way of doing things!

You will learn demand generation best-practice, first time and build your confidence and skills that you will keep with you throughout your career.

If you are determined, ambitious and interested in starting your sales career on the right path, we’d love to hear from you.

Before long you will be identifying senior decision makers and holding high-level conversations to qualify opportunities for our clients’ sales teams, as well as gathering and reporting on business & market intelligence and industry trends for the rest of the agency.

The role

First things first, this isn’t a typical ‘inside sales’ role. We know everyone probably says that, but it’s true. There is far more to it than just cold calling.

With TMP you will learn how to research our prospects, their organisations and their industries. How to make calls, write engaging emails and use every available channel to reach your target audiences.

We will teach you best practice first time and work with you to hone your skills to ensure every proposition is relevant to every prospect, aligned to both their role and their company objectives.

You won’t just be spending all day on the phone to prospects. Alongside calling, you’ll be liaising with the client to understand and receive their campaign briefs, supporting weekly client progress reviews, writing and circulating daily activity update emails, and working with the creative department to establish and refine your business messaging.

As a TMP Demand Generation Executive, you’ll be ambitious and tenacious and keen to develop your sales career. You’ll have excellent verbal and written communication skills.



We’re looking for candidates with an interest in:

  • B2B Marketing
  • Information Technology and Innovation
  • Sales and business development

The benefits

We try to treat our staff as well as possible. As well as standard benefits like 25 days’ annual leave, employee discounts and training grants, we also offer free breakfast and lunch, early finish on Fridays, an annual company away day, and a bustling social calendar including quiz nights, barbeques, farmers’ markets, sports clubs and much more. Get in touch with our careers team for our full list of benefits.