The Marketing Practice Overview

We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce, Xerox, Citrix and O2 Business on global programmes from our four international offices. Clients come to us for our expertise in account-based marketing, demand generation and channel marketing; as well as for our mindset of creating value and inspiration for our clients, all the time. We always put our clients and their results first.

There are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training programme.

Summary of role

We are searching for an individual that can build on our existing relationship with Microsoft at a corporate and country level, as well as manage existing programs and relationships, to ensure the client’s success.

The Client Director is responsible for the overall health and development of our relationship and commercial business with Microsoft. They ensure the client has a world class experience partnering with our global agency that is both grounded in excellent and effective service offerings, strong relations, and that their objectives are met or exceeded through everything we do.

From the client’s perspective, you’re a trusted collaboration partner helping to both direct their thinking effectively into our agency as well as proactively bringing solutions and ideas to their business. You must have the ability to think both short and long term about our client’s business. An entrepreneur at heart.

Internally, you’ll own the revenue target for your client, and the strategy behind implementing the plan. You’ll successfully bring this vision to life, getting your team behind you in terms of delivering it and bringing world class solutions to fruition.

You’ll be a strong collaborator both internally and externally, partnering effectively with our Global Client Practice, who are responsible for driving the growth of our global clients through identifying opportunities in new operating segments of Microsoft, or in new propositions we can take to them. You will also be expected to collaborate with Center of Excellence leads around the globe to fulfil the vision you and the client have set out.

Job duties and responsibilities

• You will partner with our Client Marketing Management team and broader disciplines to deliver client marketing solutions
• Responsible for identifying the marketing challenges at the heart of the client’s objective
• Articulate that clearly with research and evidence
• Create account growth plan/strategies that address those challenges and creates a path to the outcomes the client needs that ultimately propel both of our organizations forward positively
• Own and lead client relationships that ensure delivery of revenue actuals vs. target
• Responsible for client retention
• Responsible for client growth in Microsoft, working with the Global Practice on opening new opportunities with the corporate marketing organization across operating segments
• Ensure team and internal leadership feedback meets objectives
• Monitor status of client relationship via client feedback to ensure strength of engagements

Skills & Experience Required

• Relevant qualifications in business or marketing
• Experience of working in the Microsoft organization or partnering with them is preferred
• Experience leading a business area or client team
• Experience managing senior clients successfully – including engaging C-suite clients
• Experience of sales responsibility and proposal development
• Consistently hits KPIs
• Agency experience
• Evidence of proposing and delivering high-quality B2B marketing strategy

About you: Key words and phrases in the mind of your team and your clients:

• Trusted advisor
• Team player
• Confident
• Astute
• B2B marketing expert
• Strategist
• Inspirational
• Great presenter
• Energetic & positive approach – can-do attitude
• Highly communicative
• Efficient and effective
• Client-obsessed
• Demonstrates inspirational, client-focused leadership to team and organization
• Clear and concise in presenting information

About The Marketing Practice

The Marketing Practice was founded in the UK in 2002 to fulfill a vision of a marketing agency that is “fanatical about sales focussed marketing that delivers tangible sales results”. In 2016 we opened our US agency based in Seattle and have since grown it to a team of 50 and revenue of $6m+.

As a company, we are leading the development of B2B marketing. While our clients are among the most experienced and sophisticated marketers in the IT and Services industries, they are also increasingly relying on our knowledge, ideas and delivery. They look to us to deliver integrated marketing programs that really make a difference to their business results (often changing the way that marketing is delivered and perceived).