Client Director

Job description

Salary: $120k basic + bonus

You are…

A brilliant agency-side marketer who is passionate about strategy and relationships.

You have a real passion for and understanding of the unique challenges our clients face in their B2B marketing efforts, and are an expert at developing and communicating solutions that change audience buying behaviors over time. You believe in the power of great marketing, you know what great marketing looks like, and you are able to inspire teams to pursue and achieve great marketing outcomes.

These qualities make you adept at building relationships with clients and key stakeholders -– understanding their needs and challenges, communicating brilliantly with them, and creating strategies that deliver concrete solutions. Your passion for marketing is infectious.

The role…

The Client Director is responsible for the overall relationship we have with our clients. They ensure the client is delighted, and that their objectives are met or exceeded through everything we do. They provide leadership, coordination, and communications, and are responsible for ensuring achievement of agency revenue targets.

From the client’s perspective, you’re the one guiding their thinking on how best to achieve their objectives, both short and long term. Internally, you’ll own a revenue target for your clients, and the overall strategic roadmap for success. You’ll partner with other internal teams to bring this vision to life, ensuring alignment, enthusiasm, and excellence in delivery. Your success will ensure we wow and delight our clients every time.

You are an expert at building excellent, trusting client relationships. You’ll be a strong collaborator and able to partner effectively with our Center of Excellence leads (across Client Services, Strategy, Creative, Digital, Data & Analytics and Inside Sales) to have them fulfil the vision you have developed with the client.

The Client Director leads the overall initiation of the business development process including:

Understand the problem; define the opportunity

  • Identify the marketing challenges at the heart of the client’s objective
  • Articulate the opportunity clearly with research and evidence
  • Outline a marketing program that addresses the client’s challenges and creates a solution to achieve the desired outcomes

Develop strategic engagement outline:

You will partner with internal teams to develop and deliver to the initiation phase, and then ensure ongoing excellence and collaboration for client satisfaction throughout the duration of the engagement (normally programs that are committed for at least one year, and expected to last many years).

For this particular role, you will need to work in conjunction with other Client Directors working with the same client organization but in different regions (Europe in particular). You need to be able to take the lead role in coordinating and driving the strategy of a global client.

Your core KPIs will be:

  • Revenue actuals vs. target
  • Long-term partnerships with clients (defined by long-term contracts, dedicated teams)
  • Client retention and growth
  • Status/health of client relationship – client feedback
  • Team and internal leadership – team feedback



  • Energetic & positive approach – can-do attitude
  • Excellent communications skills – written and verbal
  • Efficient and effective
  • Client-obsessed
  • Demonstrates inspirational, client-focused leadership to team and organization
  • Clear and concise in presenting information


  • Relevant qualifications in business or marketing strategy and execution
  • Evidence of proposing and delivering high-quality B2B marketing strategy
  • Experience leading a business area or client team
  • Experience of working internationally is preferred – particularly managing global client relationships and working with internal account teams in different regions
  • Experience managing senior clients successfully – including engaging C-suite clients
  • Experience of sales and commercial responsibility
  • History of consistent achievement of goals
  • Agency experience (ideally in last 5 years)
  • Expert navigation of challenging sales and delivery situations
  • Strong relationship building
  • Familiarity with the unique opportunities present for B2B marketing

About The Marketing Practice

The Marketing Practice was founded in the UK in 2002 to fulfil a vision of a marketing agency that is “fanatical about sales focussed marketing that delivers tangible sales results”. In 2016 we opened our US agency based in Seattle and project a continued 30% per annum growth in the coming years.

As a company, we are leading the development of B2B marketing. Our clients are relying increasingly on our knowledge, ideas and delivery. Our clients are among the most experienced and sophisticated marketers in the IT and Services industries. They look to us to deliver integrated marketing programs that really make a difference to their business results (often changing the way that marketing is delivered and perceived).