B2B Data Strategist

Job description

The Marketing Practice Overview

We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce and O2 on cutting-edge global programmes from our three international offices. And because of that growth and scale, there are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training program.

We believe in playing to people’s strengths.

Summary of role

Data-driven marketing is core to The Marketing Practice’s beliefs and approach to delivering outstanding B2B marketing. This role touches all aspects of that approach, from ensuring data quality and governance processes, to analysing and producing insightful information that shape our clients’ marketing strategy.

One of the primary objectives of the role is to help ensure that our clients’ marketing efforts and budgets are being focused on the right contacts, in the right accounts, at the right time. You will be responsible for owning and progressing your clients’ data strategy roadmap to ensure that data is managed and maintained both accurately and to data regulations. You’ll work closely with other members of your Center of Excellence, client contacts, and internal departments including Creative, Content, Strategy, Inside Sales, and Digital.

The role requires a consultative approach to problem solving by understanding both business and marketing objectives and recommending data solutions that efficiently meet requirements.

As a central member of the team, you’ll lead from the front, managing and motivating the team and providing solid coaching and mentoring to junior staff, ensuring they have the opportunity to grow and develop. You’ll be known for your energetic, positive approach and an infectious ‘can-do’ attitude.


Job duties and responsibilities

  • Consulting with clients to create a strong data strategy that can drive successful B2B marketing programs
  • Executing data strategy in support of client campaigns – including:

- Data acquisition/build

- CRM management

- Propensity modelling and predictive analytics

- Sales opportunity management

- Data governance and regulation management

- Campaign reporting

  • Enhancing campaign performance through data analysis
  • Managing and mentoring a junior team – starting with 1 direct report
  • Representing the Data & Analytics Center of Excellence in cross-team collaboration and workflows
  • Establishing and managing processes for successful data management

Skills & Experience Required

  • Specialist in using B2B data in a marketing environment
  • An analytical and inquisitive approach to marketing and data strategy
  • Proven track record in using data analytics to provide insights and intelligence
  • Experience in interpreting analysis output that can feed back into planning and strategy development
  • Involvement in making strategic decisions to formulate and shape data driven marketing campaigns
  • Knowledge of the marketing data industry with experience in building relationships with third party suppliers
  • Understanding of the role that Marketing Automation has to play and knowledge of working within either Eloqua, Marketo, HubSpot or Adobe is desirable
  • Expert Excel skills
  • Problem solving skills – able to identify the required deliverable/solution and the stages involved in getting there
  • The ability to take complex data challenges and simplify them
  • Extremely strong attention to detail

About you

A bright, enthusiastic Senior Data Manager, who is a B2B data strategy expert. You are familiar with Marketing Operations platforms, and how to integrate and support data processes that deliver excellence for our client’s marketing programs. You excel at developing and delivering strategic data solutions to support the demand generation process. Your experience includes supporting programs ranging from print, to email, to digital, and leveraging data systems from CRM to marketing automation platforms. Successful behaviour traits include:

  • Energy, ambition and tenacity – able to motivate themselves and others
  • Self-management – able to plan and manage own time
  • Excellent verbal and written communication skills – able to engage and influence
  • Strong commercial acumen
  • Passion for building relationships both internally and externally
  • Passion for hunting industry/account/prospect intelligence and enthusiasm to apply this to support with meeting campaign objectives

About The Marketing Practice

The Marketing Practice was founded in the UK in 2002 to fulfil a vision of a marketing agency that is “fanatical about sales focussed marketing that delivers tangible sales results”. In 2016 we opened our US agency based in Seattle and have since grown it to a team of 24 and revenue of $3m+.

As a company, we are leading the development of B2B marketing. Our clients are relying increasingly heavily on our knowledge, ideas and delivery. Our clients are among the most experienced and sophisticated marketers in the IT and Services industries. They look to us to deliver integrated marketing programs that really make a difference to their business results (often changing the way that marketing is delivered and perceived).