Junior Copywriter
Job description
The Marketing Practice Overview
We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce, Xerox, Citrix and O2 Business on global programmes from our four international offices. Clients come to us for our expertise in account-based marketing, demand generation and channel marketing; as well as for our mindset of creating value and inspiration for our clients, all the time. We always put our clients and their results first.
There are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training programme.
Role scope/purpose
You’re one of those nosey types, yes? Always interested in how tech shapes our lives. Why people behave in certain ways. The emotional buttons you need to press to get them to do what you want.
If that’s all true, let’s talk about a spot that’s opened in our Content & Copy team. Of course, we’re looking for creative writing chops – someone who is as adept at turning out a killer creative concept or video script as they are a sales email, research report and more. But, equally, we need curiosity and an ability to unpick complex B2B tech propositions.
Clients like Microsoft, O2, and ServiceNow trust us to tell their stories and sell their propositions.
It’s not always an easy ride. We aren’t the dancing clowns of B2C looking to snaffle a micro-moment of attention. We solve complex business and communication challenges. To create work that works, we mix serious strategic thinking with creative magic, and we’re always looking at how we can improve. We never assume we get it right first time.
You’ll join a team of writers that delivers creative campaigns, sales enablement materials and all types of digital assets: blogs, websites, ads, reports, animations, videos, sales presentations, digital direct mail, emails, InMails, and more besides.
As a writer, you don’t do it alone of course. You’ll be supported by designers, art directors, artworkers and filmmakers, as well as experts in strategy, data, digital channels, inside sales and programme management.
At the moment, we‘re looking for a Junior Copywriter. If you’re early in your career as a writer or strategist, and all the above sounds like fun, we’d love to hear from you.
(And if you have a bit more experience, feel free to share your CV with us. We might not have a position right now, but we will do in the future.)
Requirements
Desired Skills & Experience
In an ideal world you will be able to pull some of the following out of your back pocket:
- A love of language and how to use it to sell an idea.
- An understanding of how to use creativity to deliver commercial goals.
- Experience as a long- and short-form writer in an agency, in-house team or consultancy.
- A background of working on marketing campaigns, ideally for the technology, B2B or professional services sectors.
- The ability to explain complex IT propositions in an engaging way to business audiences.
- Experience of interrogating a brief and turning it into a creative expression, plus all types of online and physical deliverables.
- The ability to work closely with art directors and designers, plus colleagues in planning and account management departments.
- Being comfortable building relationships with clients and colleagues, owning your work and pitching (and defending) ideas.
- The ability to multi-task in a multi-team environment, consistently hit deadlines and keep to budgets.
- Excellent verbal communications skills.
- Self-motivation, organisation, and attention to detail.
- Knowledge of the different creative processes, tools, formats and channels relevant to B2B marketing.
- A desire to learn.
At The Marketing Practice we strive to respect the diversity of our employees and ensure that inclusion is at the heart of everything we do. We are committed to equality of opportunity for all staff and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please do not hesitate to let us know.
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