Copywriter

Job description

TMP Overview

We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce, Xerox, Citrix and O2 Business on global programmes from our four international offices. Clients come to us for our expertise in account-based marketing, demand generation and channel marketing; as well as for our mindset of creating value and inspiration for our clients, all the time. We always put our clients and their results first.


There are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training programme.


About you

You’re one of those nosey types, yes? Always interested in how tech shapes our lives. Why people behave in certain ways. The emotional buttons you need to press to get them to do what you want.


If that’s all true, let’s talk about a spot that’s opened in our Content & Copy team. Of course, we’re looking for creative writing pedigree, but equally we need curiosity, and an ability to unpick complex B2B, IT propositions.


Clients trust us to tell their stories and sell their propositions. We unite serious strategic thinking with creative magic, to solve complex business problems. That’s not just words: that’s the actions of an agency committed to stand up and stand out from other B2B agencies.


You’ll join a team that delivers creative campaigns, sales enablement materials and all types of digital assets. Blogs, ads, reports, animations, sales presentations, email, videos, landing pages. And more besides.

Requirements

Desired skills and experience

In an ideal world you will be able to pull some of the following out of your back pocket:

  • A love of language and how to use it to sell an idea.
  • Experience as a long- and short-form writer in an agency, in-house team or consultancy.
  • A background of working on marketing campaigns, ideally for the technology, B2B or professional services sectors.
  • The ability to understand and explain complex IT propositions in an entertaining and succinct way to business audiences.
  • Experience of interrogating a brief and turning it into a creative expression, plus all types of online and physical deliverables.
  • The ability to work closely with art directors and designers, plus colleagues in planning and account management departments.
  • An understanding of how to use words and ideas to deliver commercial goals.
  • Being comfortable building relationships with clients and colleagues, owning your work and pitching (and defending) ideas.
  • The ability to multi-task in a multi-team environment, consistently hit deadlines and keep to budgets.
  • Excellent verbal communications skills.
  • Self-motivation, organisation, with drive and passion about detail.
  • Knowledge of the different creative processes, tools, formats and channels relevant to B2B marketing.
  • A desire to learn.