B2B Marketing Analytics Manager

Job description

The Marketing Practice Overview

We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce, Xerox, Citrix and O2 Business on global programmes from our four international offices. Clients come to us for our expertise in account-based marketing, demand generation and channel marketing; as well as for our mindset of creating value and inspiration for our clients, all the time. We always put our clients and their results first.

There are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training programme.

Summary of role

Data-driven marketing is core to The Marketing Practice’s beliefs and approach to delivering outstanding B2B marketing. This role touches all aspects of that approach, from ensuring robust process for data quality and governance, to analysing and producing insightful information that informs and shapes our clients’ marketing strategy.

You will be responsible for enhancing and growing our Analytics capability within The Marketing Practice.


Job duties and responsibilities

  • Develop and enhance TMP’s analytics proposition to align to our client’s pain points
  • Identify, evaluate and manage partnership opportunities to further develop our offering (e.g. Zoominfo and others)
  • Working with Planning, you will support clients in shaping their thinking to identify how data-driven decisions can inform and support their Marketing strategy
  • Direct and consult on analytics programmes to ensure they are designed and delivered to a high standard as well as being commercially viable
  • Identify training requirements for the Data & Analytics team to ensure continual development and minimal knowledge silos
  • Work closely with Planning and Digital to implement an ‘optimise and refine’ methodology
  • Have a strong understanding of Excel, Access and PowerBI to be able to link together data sets, analyse and exploit insights, and visualise the narrative
  • Demonstrable experience with CRM (SF.com/MS Dynamics), Marketing Automation (Marketo, Eloqua, Pardot) and proficient in use of web analytics (Google, Adobe Cloud) is essential
  • Eventual management and development of a team

Knowledge, Skills and Abilities

  • An analytical and inquisitive approach to B2B marketing and data strategy
  • Proven track record in using data analytics to provide insights and intelligence
  • Experience in interpreting analysis outputs that can feed back into planning and strategy development
  • Involvement in making strategic decisions to formulate and shape data driven marketing campaigns
  • Specialist in using and improving B2B data in a marketing environment
  • Knowledge of the marketing data industry with experience in building relationships with third party suppliers
  • Expert data manipulation and visualisation skills
  • Problem solving skills – able to identify the required deliverable/solution and the stages involved in getting there
  • The ability to take complex data challenges and simplify them
  • Extremely strong attention to detail
  • Strong commercial acumen
  • Excellent verbal and written communication skills – able to engage and influence


  • 2+ years’ experience within an analytics role
  • 2+ years’ experience in B2B data strategy

About The Marketing Practice

The Marketing Practice was founded in the UK in 2002 to fulfill a vision of a marketing agency that is “fanatical about sales focussed marketing that delivers tangible sales results”. In 2016 we opened our US agency based in Seattle and have since grown it to a team of 50 and revenue of $6m+.

As a company, we are leading the development of B2B marketing. While our clients are among the most experienced and sophisticated marketers in the IT and Services industries, they are also increasingly relying on our knowledge, ideas and delivery. They look to us to deliver integrated marketing programs that really make a difference to their business results (often changing the way that marketing is delivered and perceived).