The Marketing Practice Overview
We firmly believe that The Marketing Practice (TMP) is the best place for B2B marketers. We are one of the fastest-growing and most-awarded B2B marketing agencies in the world, working with exciting companies like Microsoft, Salesforce, Xerox, Citrix and O2 Business on global programmes from our four international offices. Clients come to us for our expertise in account-based marketing, demand generation and channel marketing; as well as for our mindset of creating value and inspiration for our clients, all the time. We always put our clients and their results first.
There are heaps of opportunities for ambitious, committed marketers to succeed and grow at TMP – whether that means taking the next step on your career ladder, working with experts across marketing disciplines to develop new skills, or on-the-job learning with our bespoke TMP Academy training programme.
Summary of role
We’re looking for an Account-based Marketing (ABM) enthusiast to join our Client Services team and help lead a large, international ABM program.
We believe we have an opportunity to lead the way with ABM. It’s already about half of our work globally, and we have a number of success stories from our work in Europe in particular. We believe we have a unique understanding of what it takes to be successful in ABM, driven by our strategic, sales-driven brand of B2B marketing.
The ABM Program Director will help us take this to the next level in the US, and be part of a client success story that’s been 3 years in the making and is already seen as a market-leading example of ABM. The program is now maturing and there’s an opportunity to bring consistency, scale and innovation that will achieve even greater things.
As a Program Director, you’ll be a trusted advisor for ABM for our clients and internal teams, an expert in how to deliver consistently strong outcomes from ABM programs. You’ll be involved in all elements that will make the program a success and ensure we have the right processes and plans in place to run a successful program. You’ll have a strong operational focus on how to make ABM programs more programmatic and scalable.
You’ll be experienced in the complexity of running large scale programs ($1m+), both from an operational and performance point of view. Your job will be to work with a multi-disciplinary team to orchestrate our ABM efforts for the client, whilst also working with our other teams around the world to co-ordinate and ensure consistency.
Job duties and responsibilities
Skills and Experience
About The Marketing Practice
The Marketing Practice was founded in the UK in 2002 to fulfill a vision of a marketing agency that is “fanatical about sales focussed marketing that delivers tangible sales results”. In 2016 we opened our US agency based in Seattle and have since grown it to a team of 50 and revenue of $6m+.
As a company, we are leading the development of B2B marketing. While our clients are among the most experienced and sophisticated marketers in the IT and Services industries, they are also increasingly relying on our knowledge, ideas and delivery. They look to us to deliver integrated marketing programs that really make a difference to their business results (often changing the way that marketing is delivered and perceived).